Influential Women honors Veronica Van Doran for communications and military service

Influential Women is spotlighting Veronica Van Doran, an Account Services Manager at Butler/Till in Rochester, for her work spanning marketing, public relations and Army Reserve public affairs. The profile highlights how her civilian and military careers reinforce each other and shape her approach to leadership, mentorship and innovation.

Why it matters: - Veronica Van Doran’s career bridges healthcare marketing, public relations and military communications. - Her path shows how strategic communication skills can move between corporate, agency, government and military settings. - The profile also centers mentorship and empowerment, especially for young women entering leadership roles.

What happened: - Influential Women recognized Veronica Van Doran in a profile published August 25, 2026. - Van Doran is an Account Services Manager at Butler/Till, a women-owned and employee-owned marketing agency in Rochester, New York. - She supports pharmaceutical clients on the BT Health team. - Her role connects clients and internal teams and turns business goals into media and marketing strategies. - The profile says Van Doran has nearly a decade of experience across corporate, agency and government environments.

The details: - Van Doran’s background includes public relations, marketing, digital media, strategic communications and military public affairs. - Her early career started after she earned her bachelor’s degree through Hyatt Corporation’s sales and marketing corporate management training program. - She later earned a master’s degree in Public Relations. - In the U.S. Army Reserve, Van Doran served as a 46S Public Affairs Mass Communication Non-Commissioned Officer. - Her military responsibilities included photography, videography, media relations, press releases, social media campaigns and other public affairs work. - During a deployment to Iraq, she supported strategic communication efforts aligned with command priorities. - She was raised on Marine Corps Base Camp Lejeune in a military family with ties to the Marines and Army. - Van Doran said she chose the Army Reserve to align her service with her civilian communications career. - She emphasizes resilience, accountability and relationship-building as core parts of professional growth. - She encourages women to trust their abilities, ask questions, contribute ideas and grow into leadership roles. - She describes “ask for forgiveness, not permission” as a career principle that has helped her act on ideas and solve problems. - She also stresses that new professionals can contribute fresh perspectives, even without years of experience.

Between the lines: - Van Doran’s story is less about a single title than about portability of skills. - Communications, marketing and public affairs all rely on the same core tools: clarity, trust and audience understanding. - Her focus on AI suggests a forward-looking view of marketing, but she pairs that with caution around accuracy and trust in healthcare. - The profile frames leadership as something built through action, not just credentials.

What's next: - Van Doran expects artificial intelligence to play a major role in the future of marketing, communications and business. - She is interested in AI’s potential to improve collaboration, decision-making and audience understanding. - She wants organizations to create environments where more people can contribute ideas and influence decisions. - Her long-term goals remain centered on learning, mentorship, innovation and meaningful impact. - More information is available through her Influential Women profile.

The bottom line: - Veronica Van Doran’s profile presents a communications professional using civilian and military experience to shape strategic, people-centered leadership.